Recently when I visited LAX airport, pictured this interesting photo of window of paper made owl with the tagline, “Los Angeles Zoo: Where learning happens naturally”.
Zoo being promoted as education place seemed quite interesting and innovative. They chose “Owl which represents Wisdom”, “Gorilla which is Colorful” and “Elephant which represents Memory” as their visual objects with interesting tagline.
The Los Angeles Zoo
Campaign was developed : RLR Advertising, Pasadena California Photographer/Illustrator : Ricardo Salamanca at Salamagica, Santiago, Chile
Creative director / Art director : Hans Castro Gallo
Operations director : Albaro Ibarra
Copywriter :Roberto Leni
CEO : Nikki Robischon