Posted in art, design, Entertainment, Fashion, Illustrator, Paintings

178. The Power of Colour In Your Brand Story

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storyfountain

Ever wondered if there is  a colour associated with success in business?

Could use of colour really influence the fortunes of companies, and might it be true that companies of similar size, industry sector or even geography tend to use the same colours in their corporate identity and branding? The answer is yes, yes, and yes.

The evidence comes in a beautiful and elegant piece of graphic design work I stumbled across at the degree show of students from the Central St Martins School of Art in London.  I was blown away by a beatifully-produced display from  Kwang-Hyun (Sean) Ahn from Korea.  The work of his   one-man band called Akha is visible  on http:cargocollective.com/ahka1203.

 (email: akha1203@gmail.com)

This work builds on some  old ideas. The artist Wassily Kandinsky, during his time as a teacher at the Bauhaus art school, experimented with  associations between pure colours and shapes back in the late…

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