Could use of colour really influence the fortunes of companies, and might it be true that companies of similar size, industry sector or even geography tend to use the same colours in their corporate identity and branding? The answer is yes, yes, and yes.
The evidence comes in a beautiful and elegant piece of graphic design work I stumbled across at the degree show of students from the Central St Martins School of Art in London. I was blown away by a beatifully-produced display from Kwang-Hyun (Sean) Ahn from Korea. The work of his one-man band called Akha is visible on http:cargocollective.com/ahka1203.
This work builds on some old ideas. The artist Wassily Kandinsky, during his time as a teacher at the Bauhaus art school, experimented with associations between pure colours and shapes back in the late…
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