Everyone admit or not have some kind of personal association to colors, like attraction, repulsion, love, hatred etc.
Mood associations, emotional reactions are evidence of meaning of colors….
Red: Exciting, powerful, energetic, passion, love, danger, affection, impulsive
Blue: soothing, tender, cool, calm, confidence
Yellow: Dazzling, cheerful, shallow, destructive
Green: Youthful, hope, nature, poison, danger
Purple: Sedate deceit, misery, dignified, adversity
Fusion of a design with meaning associated with colors brings up to entire different senses. Doing this exercise was brainstorming helping in knowing the exact association of colors with emotions. Seeing so many designs with various emotions and colors was so overpowering.